I'll be in my trailer… watching trailers: Mia, Maud, Mademoiselles – or, alternatively, Snowpiercer meets Cube

Join us every week for a trip into the weird and wonderful world of trailers. Whether it’s the first teaser for the latest installment in your favourite franchise, an obscure preview for a strange indie darling, whether it’s good, bad, ugly or just plain weird – your favourite pop culture baristas are there to tell you what they think.

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Slow Deaths in the Sun

The situation for movie theaters in my hometown is dire. The inner city places are closing up one after the other because the rent is said to be too expensive for the two chains, Kitag and Quinnie. The Capitol, where I saw Return of the King, is boarded up. So is the Gotthard, where I once took a girl who was way out of my league on a date. The Jura triplex is closed, the City triplex is a provisory pub, the Royal has reopened as a vegan burger restaurant. The Splendid, the only inner city theater still showing undubbed blockbusters in 2D, is said to close soon. Instead, soulless multiplexes have sprung up at the edge of town where it is cumbersome to get to by public transport. Their viewing rooms are bigger, so the small number of viewers seems even more lost. They are run by companies that have profit as their priority, not fine movie-making programmed along a common theme or name for an appreciative or even regular audience. Granted, Pathé is a movie production and distribution company, but their multiplex is just as anonymous as that by Swisscom, the national number one telecommunications company. I only go to either of them when I have to, for instance when I want to see Jordan Peele’s Us in its original language.

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